I think it's crap, you want to wear any clothing, buy member, you want to use more "emojis", buy member, you want to do missions, buy membership. Soon it will be like this:
You want to talk? Well, you must buy membership and also 1 character in your message = 50 coins.
So I think it's crap because in Club Penguin you could at least do something instead of walking and talking.